LONDON--(BUSINESS WIRE)--Technavio's latest research report on the global
casino gaming market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. Ujjwal Doshi, a lead analyst from Technavio, specializing in research on gaming sector says, "The exponential growth in the smartphone and tablet market is further expected to influence the growth of the global online casino gaming market during the forecast period." Request a sample report: http://www.technavio.com/request-a-sample?report=55083 Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more. The top four emerging trends driving the global casino gaming market according to Technavio media and entertainment research analysts are: Shift in consumer gambling habits Changing marketing strategies Increasing association with hospitality sector Increased penetration of international credit and debit cards Shift in consumer gambling habits There has been a significant change in consumer behavior in the global casino gaming market. The increase in the popularity of gambling apps and social gambling are the major factors expected to propel the growth of the market during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is increasing because they are motivated to compete with friends and can interact with each other through games. Moreover, these gaming platforms offer user-friendly gameplay, and game tournaments. In addition, the increasing adoption of the free-to-play model of social gaming across the globe is likely to drive the market growth during the forecast period. The model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for virtual goods that players purchase to access the advanced features of a game or to gain an edge over their competitors. Changing marketing strategies An increasing number of vendors are trying to tap into the mobile and online environments to reach a larger audience, which is expected to propel market growth during the forecast period. The challenge for these marketers will be to reach their customers through mobile and social media in a personalized and non-intrusive way. As a high proportion of mobile users are millennials who try to skip advertisements, marketers will need to create content that is informative as well as entertaining. "Among the plethora of marketing options available in the current age of internet, direct mail continues to be the most used technique of marketing, adopted by the casino gaming market" says Ujjwal. Increasing association with hospitality sector Casinos are a source of luxurious entertainment for people who have disposable time and income. However, casinos are the primary attraction of a city and they are popular for their games and rewards and not for the hospitality they offer. To expand their business, casino operators are looking for alternate methods to increase their customer base and attract a younger audience. One such method is an association with the hospitality sector. Casinos are trying to integrate their businesses with major luxury hotels to increase their customer base. Casinos are placing slot machines at restaurants, bars, and other places to attract customers. This will increase the value of these places. With the addition of small casinos to major hotels, the reach of casino games is likely to increase further. Increased penetration of international credit and debit cards The biggest challenge of What is Wealthy Affiliate All About online gambling market is the legal issues with different countries. Several countries permit land-based casino gaming because it promotes tourism. However, the US and countries in the Middle East are extremely strict about online casino gaming. Online casino gaming cannot be banned completely as users can access foreign websites with a proxy server and gamble easily with an international credit or debit card. Governments do not ban these websites permanently because they assume that individuals who engage in such activities are educated to know the consequences or are financially well off to be adversely affected by gambling losses. Browse Related Reports: Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they're published in addition to all 6,000+ existing reports covering segments like internet and e-commerce; media and entertainment services; and publishing and advertising. This subscription nets you thousands in savings, while staying connected to Technavio's constant transforming research library, helping you make informed business decisions more efficiently. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
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What is Marketing Public Relations?
Marketing public relations (MPR) combines both marketing and public relations techniques to create an awareness about a product or service. The focus is thus more on products and services than on creating a favorable image for the business. Some scholars perceive MPR to be part of the promotional mix. The use of public relations techniques to create an awareness of a product or service adds credibility and trust to the message thereby complementing marketing techniques. The reality is that is increasingly more difficult to reach the right target audience because of media fragmentation and the rise of social media. Especially on the Internet MPR has become a powerful field since online communication is integrated and there is no clear distinction between advertising, public relations and marketing techniques. But social media has become more about relationship building than sales, and MPR techniques are therefore not the most suitable in this context. MPR is now acknowledged as a new Discipline After many years of criticism, MPR is finally increasingly acknowledged as a separate discipline which adds value to marketing and public relations activities. The pioneer of MPR, Tom Harris, has played a major role in making MPR more prominent. Not only do MPR techniques add credibility to messages, but the business's brand is enhanced and repositioned which lead to increased sales. Credibility increases trust and trust creates loyal customers. MPR is now also considered as a full element of the promotional mix which during an Integrated Marketing Communications (IMC) campaign can add value to creating an awareness about a product or service when used with direct marketing, advertising, sales promotion, the Internet, to name but a few. Some examples of where MPR techniques can add more credibility to sales messages: Product demonstrations Media tours Surveys and speeches Celebrity product endorsements Online communication Press conferences about new products or services Sponsorships Social responsibility. Advertorials Exhibitions MPR has a role to play when it comes to products and services as also acknowledged by numerous scholars. However, since the focus is more sales driven, its techniques might not be suitable for an environment where businesses should rather foster relationships with customers such as in social media. References Harris, TL. 1991. The marketer's guide to PR: how today's companies are using the new public relations to gain a competitive edge: New York: Wiley. Harris, TL. 1998. Value-Added Public Relations: The Secret Weapon of Integrated Marketing: Chicago: McGraw-Hill. |
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